The latest figures published by the IMRG Capgemini e-Retail Sales Index have shown that September of this year was a strong month for online retailing, with the Index climbing 15% when compared to September 2010. This equates to £5.5bn spent online throughout the month, and online spend for 2011 hitting £47bn with the three months run up to Christmas still remaining.
This growth is said to be down to the sales of small ticket items which continue to sell very well online, coupled with the continued success of online fashion sales and also home furnishings and DIY goods. The fashion market increased by 21% year on year, and for the second month running home and DIY products saw a huge jump of 40% year on year.
The strength of these numbers is highlighted even further when compared to the stats from the UK high-street, which according to the latest British Retail Consortium sales monitor, grew by just 0.3% on last year in terms of value on a like-for-like basis.
Chris Webster, head of retail consulting and technology at Capgemini says: “Reviewing the results in September, at the end of the third quarter, provides us with a good opportunity to assess how the economic turbulence is affecting the shopping habits of British consumers in 2011. It appears that rather than cutting back entirely, we have been more conscientious in our purchases – faced with uncertainty, shoppers are prepared to cut back on luxuries, but not from shopping altogether. Smaller items, such as clothing and items for the home, are considered rewards for our belt tightening, or just more sensible purchases.”
Online retailing statistics have continued to push the boundries in 2011, with the majority of sectors showing a vast increased in year on year comparisons. The travel sector is the only sector to have suffered so far this year, with Q3 sales up just 2% from Q3 2010, the lowest quarterly growth since January 2009.
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