Riots boost online shopping

After a week of rioting and looting in a number of the UK’s major cities this month, sales online have seen a further boost.

It was reported last week that across all online retailers there was a 35% year on year increase in sales when compared to the same week during 2010.

According to John Lewis and Waitrose there was a marked increase in online sales during the riots, with the former reporting a 2.9% overall rise on its eCommerce platform. Similarly, Waitrose saw a boost in performance, with online spend hitting £95.9 million in a week, an increase of 8.4 per cent.

For the majority of 2011, the high street has been struggling to maintain its footing int he market as a result of consumers buying online in an attempt to find products cheaper, and now with the riots in London, Birmingham and other urban city centres upsetting the balance on busy shopping streets, it is easy to see how some retailers risk the collapse of their bricks stores during these hard times.

Of course the figures produced following the riots suggest that large multichannel retailers like Waitrose and John Lewis are unlikely to go under with strong support for their brands both online and off. More vulnerable are the smaller chains or one-off businesses which are trying to command a presence in the high street and also expand online to make sure that they can grow over the coming years.

John Lewis spokesperson, Jonathon Brown, told The Sun that the firm had performed solidly during the riots, even though several of its high street outlets were trashed in the unrest. He explained that customers who would have normally gone to their local store instead stayed in and shopped online.

For more information on how to take advantage of the increasing online spend, contact Visualsoft today. We have over 12 years experience in the design and development of online stores.

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