Richard Branson following in the footsteps of Stockton based digital agency

Billionaire businessman and ‘man of the people’ Richard Branson announced the news that he is to introduce unlimited holidays for his staff this week – an alternative approach to business which a North East eCommerce agency knows all too well.

Stockton on Tees based Visualsoft implemented the pioneering unlimited holidays and unmonitored flexible working policy to all 161 staff members recently. It’s simple – the employees can take as much time off as they want, whenever they want, and can work from wherever they want, as long as standards are maintained.

The change has been a huge success – in the past three months, the company has seen a positive rise in all areas of the business, including staff morale, creativity, productivity and client satisfaction.

Speaking about the benefits, Visualsoft’s Managing Director Dean Benson said ‘We believe that staff should not be tied down by strict working hours or monitored by their time spent in the office. We introduced this innovative new way of working to give our staff the flexibility they deserve – whether they’re working from home, answering emails from a cafe or calling clients on the go, as long as they get the job done, we’re happy for them to do as they please!’

He added ‘It’s down the employee to decide whether or not he or she wants to come into the office, and also how much time off they deserve, as long as they are satisfied with the job they are doing.’

Visualsoft employs 161 members of staff across four offices in Stockton On Tees, Newcastle, London and Australia. Since it was established in 1998, the company has grown at an average rate of 300% per year, and now has a portfolio of over 850 clients from the UK and Europe.

In addition to unlimited holidays and flexible working, the company also offers staff free breakfast, free protein and supplements, and subsidised gym memberships. For more information about Visualsoft, visit

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