Even with over 1000 live websites, it’s always a proud moment when we launch a new online store for a client, but we very rarely (okay, never) celebrate them with a star studded event – but then again, the guys at Psyche do know how to throw a party!
Around 500 guests including local fashion bloggers, footballers and brand reps attended the invitation only event at Psyche last week to celebrate the official launch of the company’s innovative new global eCommerce website, built by the team here at VS!
The event, which was held on Thursday night, welcomed some of the biggest names in the eCommerce industry to the North East to help launch the new designer clothing website, including Google, eBay, PayPal and Barclaycard. It was also attended by fashion giants including representation from Paul Smith, Armani and Polo Ralph Lauren, as well as fashion publication Drapers, and exclusive magazine Luxe.
Psyche founder Steve Cochrane, said: “This is by far the biggest thing we have ever done in eCommerce – the new platform boasts the most cutting edge functionality and will take our online business onto the next level.”
Speaking about the new website, Psyche’s eCommerce Manager Sharon Williams added ‘This is a very exciting time for Psyche online, partnering with Visualsoft is the perfect relationship for the challenges that Psyche will face in the competitive industry, but I am confident that our Business Plan for the next three years will finally exceed our expectations.”
The new Psyche online store features a sleek new design coupled with some of the latest eCommerce technology. In addition to the wide range of ecommerce functionality that’s standard on all Visualsoft-built stores, it also includes a host of other features, and demonstrates adaptive web design, which means the site will scale to the size of the viewing device – optimising the shopping experience for Psyche’s online customers.
As well as marking the launch of the new Psyche eCommerce site, Thursday night’s event was also raising funds for Psyche’s chosen charity – the very worthy South Cleveland Heart Foundation, to help buy MRI scanners to treat patients with heart disease.
You can take a look at some of the photographs taken on the evening on the Tees Business website here.