80% of consumers say shopping online is cheaper
Posted July 15th, 2011
Research published by comparison site Shopping.com has revealed that 80% of the respondents questioned agreed that the best deals are to be found online.
Of the 1360 people surveyed, 80% said that they would regularly search online for the best prices, with 91% reporting that they preferred online shopping to venturing out to the high street. Of the 91%, 40% cited that is was due to the hatred of queues, and 41% stated that there was a much better choice online.
Russ Carroll, UK...
Scotland falls victim to eCommerce success
Posted July 11th, 2011
High street sales in the UK have been steadily decreasing since the recession began, however Scotland is the latest victim to feel the effects of the thriving eCommerce industry.
According to local newspaper, The Scotsman, 2011 has so far seen a decline in high street stores north of the border, with popular shopping destinations such as Edinburgh and Dundee surprisingly seeing a large decrease in sales on the High Street.
TIt has been reported that 161 stores closed for good in the...
Word of mouth driving force behind eCommerce success
Posted July 7th, 2011
A spokesperson for PayPoint has revealed that 
consumers who share the news of their positive experiences shopping online with friends and family are the driving force behind the expansion and continued success of eCommerce.
PayPoint's Michael Norton stated that customer feedback is more likely to influence other users to shop with a particular online retailer than traditional marketing methods, indicating that online features such as testimonials, reviews and the ability to 'share' a...
consumers who share the news of their positive experiences shopping online with friends and family are the driving force behind the expansion and continued success of eCommerce.
PayPoint's Michael Norton stated that customer feedback is more likely to influence other users to shop with a particular online retailer than traditional marketing methods, indicating that online features such as testimonials, reviews and the ability to 'share' a...
Research highlights the need to embrace changing email habits
Posted July 4th, 2011
Results from a recent survey have revealed that there has been an 81% growth in the viewing of email via mobile devices. The news comes as more and more consumers are using their mobiles and tablets to access their emails.
Emailing on the move has become a new way of communicating both in and out of the office. Marketers are suddenly faced with the task of adapting to this new way of messaging and peoples new email habits. Â This study highlights the importance of adapting email marketing...
Companies fail to communicate via social network platforms
Posted July 1st, 2011
Social networking has become one of the many platforms for communication between companies and their customers, buy it seems that most are not responding to their consumers as much as they should be.
Auros, an Internet and technology consultancy group found that top UK retailers are failing to respond to their customers via social networks such as Twitter and Facebook, and unfortunately it is the majority and not the minority.
The study found that only 25% of retailers with a presence...
