The shortlist for the 2011 Drapers Fashion Awards was announced this week, and Visualsoft are very pleased to announce that three of our clients have made it into this years final.
Despite the Drapers Etail Awards being our main target, everyone here at Visualsoft was thrilled to see local stores Jules B, Psyche and Van Mildert named as finalists in the prestigious fashion awards.
The first client named in this year's shortlist is Middlesbrough based department store Psyche, which has...
Another three clients named as Drapers finalists
Posted September 8th, 2011
The shortlist for the 2011 Drapers Fashion Awards was announced this week, and Visualsoft are very pleased to announce that three of our clients have made it into this years final.
Despite the Drapers Etail Awards being our main target, everyone here at Visualsoft was thrilled to see local stores Jules B, Psyche and Van Mildert named as finalists in the prestigious fashion awards.
The first client named in this year's shortlist is Middlesbrough based department store Psyche, which has...
eCommerce is booming in 2011
Posted September 7th, 2011
Recent findings have shown that the growth of eCommerce for the first half of 2011 has exceeded expectations in the UK, when compared to the same period in 2010.
The report, which was released by Capegemini & IMRG this week, revealed that there had been an increase of 19% in the industry, with online sales peaking at £31.5 billion for the first 6 months of 2011. Experts has predicted a growth of around 18% back in January, so the market has grown by 1% more than predicted.
This ...
45% of consumers prefer shopping online for fashion
Posted September 5th, 2011
New research has been published this week which shows that 45% of consumers prefer to shop online for fashion good and accessories.
Almost half of the 2000 customers surveyed said that they prefer to spend their cash online for fashion rather than offline on the high street, while 64% resort to fashion sites before purchasing.
The survey, conducted by GSI Commerce, highlights how important the web has become for fashion shoppers, and shows how vital it is for retailers to use the...
Facebook revealed as important sales tool
Posted August 31st, 2011
According to research undertaken on behalf of onthebeach.co.uk, Facebook has been named as the first click in a chain of clicks which would lead to a sale.
Testing found Facebook to be the first click for seven times as many sales as it was the last. The study, and its results, go someway towards revealing exactly what role Facebook plays in advertising and more importantly, sales.
These findings highlight the importance of social media in eCommerce success, and show that while...
mCommerce searches increase by 216%
Posted August 29th, 2011
Research from the British Retail Consortium has revealed that in the second quarter of 2011, searches on a mobile device increased by a staggering 216%.
Similarly, total retail search volumes grew by 27% compared with the same quarter in 2010, and the growth of retail search volumes for multi-channel retailers  reached 14% in the second quarter of 2011 compared with 21% for pure online retailers.
These promising statistics highlight the importance on mCommerce, more so with the...
