consumers who share the news of their positive experiences shopping online with friends and family are the driving force behind the expansion and continued success of eCommerce.
PayPoint's Michael Norton stated that customer feedback is more likely to influence other users to shop with a particular online retailer than traditional marketing methods, indicating that online features such as testimonials, reviews and the ability to 'share' a...
Word of mouth driving force behind eCommerce success
Posted July 7th, 2011
A spokesperson for PayPoint has revealed that consumers who share the news of their positive experiences shopping online with friends and family are the driving force behind the expansion and continued success of eCommerce.
PayPoint's Michael Norton stated that customer feedback is more likely to influence other users to shop with a particular online retailer than traditional marketing methods, indicating that online features such as testimonials, reviews and the ability to 'share' a...
consumers who share the news of their positive experiences shopping online with friends and family are the driving force behind the expansion and continued success of eCommerce.
PayPoint's Michael Norton stated that customer feedback is more likely to influence other users to shop with a particular online retailer than traditional marketing methods, indicating that online features such as testimonials, reviews and the ability to 'share' a...
Research highlights the need to embrace changing email habits
Posted July 4th, 2011
Results from a recent survey have revealed that there has been an 81% growth in the viewing of email via mobile devices. The news comes as more and more consumers are using their mobiles and tablets to access their emails.
Emailing on the move has become a new way of communicating both in and out of the office. Marketers are suddenly faced with the task of adapting to this new way of messaging and peoples new email habits. This study highlights the importance of adapting email marketing...
Companies fail to communicate via social network platforms
Posted July 1st, 2011
Social networking has become one of the many platforms for communication between companies and their customers, buy it seems that most are not responding to their consumers as much as they should be.
Auros, an Internet and technology consultancy group found that top UK retailers are failing to respond to their customers via social networks such as Twitter and Facebook, and unfortunately it is the majority and not the minority.
The study found that only 25% of retailers with a presence...
UK online advertising spend hits £4bn
Posted June 29th, 2011
The latest research from PwC states that over £4 billion is being spent on online marketing. More and more is money is being poured into UK advertising and digital ads for online businesses.
Internet advertising grew by 12.8% according to the latest findings from leading research group PwC. Social media also saw a rise in spend, with a growth of 200% since 2010. Social networking now accounts for a quarter of time spent online in the UK, proving that the likes of Facebook and Twitter are...
£300 billion spent online
Posted June 27th, 2011
According to figures published recently, more than £300 
billion has been online since the launch of IMRG Capegemini e-retail sales index in April 2000. For the past 11 years the market sales has rose significantly from £0.8 billion to £58.8 billion.
IMRG have been tracking the UK e-retail market for more than 10 years, and the figures are expected to keep rising with the forecast for 2011 being a pleasant one, predicting that the market will be worth £69 billion. The highest...
billion has been online since the launch of IMRG Capegemini e-retail sales index in April 2000. For the past 11 years the market sales has rose significantly from £0.8 billion to £58.8 billion.
IMRG have been tracking the UK e-retail market for more than 10 years, and the figures are expected to keep rising with the forecast for 2011 being a pleasant one, predicting that the market will be worth £69 billion. The highest...
