The latest research from PwC states that over £4 billion is being spent on online marketing. More and more is money is being poured into UK advertising and digital ads for online businesses.
Internet advertising grew by 12.8% according to the latest findings from leading research group PwC. Social media also saw a rise in spend, with a growth of 200% since 2010. Social networking now accounts for a quarter of time spent online in the UK, proving that the likes of Facebook and Twitter are...
UK online advertising spend hits £4bn
The latest research from PwC states that over £4 billion is being spent on online marketing. More and more is money is being poured into UK advertising and digital ads for online businesses.
Internet advertising grew by 12.8% according to the latest findings from leading research group PwC. Social media also saw a rise in spend, with a growth of 200% since 2010. Social networking now accounts for a quarter of time spent online in the UK, proving that the likes of Facebook and Twitter are...
£300 billion spent online
billion has been online since the launch of IMRG Capegemini e-retail sales index in  April 2000. For the past 11 years the market sales has rose significantly from £0.8 billion to £58.8 billion.
IMRG have been tracking the UK e-retail market for more than 10 years, and the figures are expected to keep rising with the forecast for 2011 being a pleasant one, predicting that the market will be worth £69 billion. The highest...
New payment system set to increase eCommerce
mPayments, or mobile wallets as it is now being called, is set to increase the mCommerce industry and generate more sales and custom for retailers.
The new mPayment method allows users to pay with their mobile phones rather than the traditional way of cash or credit card. The system has been well received with more and more consumers choosing to purchase their goods using the new technology.
With the current economic climate, more companies are looking to find the best way to sell...
Digital boost for UK advertising industry
Online boost for leading UK department store
reported a huge increase in online sales.
Retail giant Marks and Spencer have revealed the substantial rise in figures, with online sales up by 30%. The increase comes as a result of an overhaul in their aim to offer customers great quality and value and a lot more choice online. Â The reported online growth shows that M & S is fast becoming one of the leading retailers in the Multichannel shopping industry, with the site bringing in more...


