It’s a myth that no one buys jewellery online. A costly myth. How can we be sure? Well, our clients have generated over £40 million in online revenue this year alone. If it’s good enough for Tiffany & Co. who chose Net-A-Porter as its exclusive e-commerce partner earlier this year, then surely it makes sense to enhance your online reach?
The partnership between the two luxury big-hitters demonstrates a wider trend in retail, namely fine jewellery retailers, like their fashion jewellery counterparts, are finally getting online.
The global jewellery market is expected to reach £210 billion in 2017, and grow at a rate of five per cent annually over the next five years. While the online fine jewellery market currently accounts for only a fraction of this – five per cent – it is expected to grow at a much faster rate, capturing 10 per cent of the market by 2020. Online fashion jewellery sales are projected to take an even bigger slice, capturing 15 per cent of the market.*
So what should you take from this?
Well, while jewellery remains a luxury investment, time is equally valuable. So if you’re a retailer, don’t be precious, online sales are an alternative but essential channel. It’s time to put aside any misconceptions and understand how to successfully recreate your in-store sales experience online. Our eCommerce platform and online marketing campaigns are designed with you, the retailer, in mind. We’ve helped jewellers just like you to build and grow their business online. It’s what we do, it’s that simple.
To see who we’ve helped and how get in touch with Shaun Brown and Michael Smith on 01642 633604 who’ll be happy to answer any questions.
* Figures correct at time of going to print 14 October 2016