Creating unique content for your site is an essential part of SEO. Alongside your main landing page content, you should also utilise blog posts as a way to update your site with fresh content on a regular basis. Posting weekly or even daily will give your site the fresh content it needs to compete with other retailers in your field.
Coming up with new and interesting blog topics all the time can be difficult. It is important to keep your blog full of fresh ideas, so if you are stuck for topics, take a look at some of our top tips on how to keep coming up with new ideas for your blog.
#1 Go Behind The Scenes
The internet is full of online retailers and while the majority of these businesses are genuine, you may find a few bogus ones along the way. As more and more shoppers get stung by these unreliable companies, it is important to show your customers that you are a genuine business and one that can offer a first class service to their shoppers. A great way to do this is to utilise your blog. Write about your business and go behind the scenes of your company. Include information about who you are, how long you have been trading, where you are located and any awards or accolades you may have received. This offers customers an insight into who you are and keeps them safe in the knowledge that they are shopping with a genuine retailer.
#2 Use Customer Testimonials
Having glowing reviews and great customer feedback gives your site the potential it needs to stand out in Google search results. So another way to utilise your blog is to talk about how you have worked with previous and current customers through the use of case studies and client testimonials. Showing evidence that you have customers who have used your services and have great things to say, gives shoppers the confidence they need before making their purchase. Try collecting data for a case study to show how a client has benefited from your services or retrieve a quote from a customer who is pleased with their purchase and include this in one of your posts.
#3 Look At Google Analytics
As an online retailer, you will probably already know that Google Analytics offers a wealth of knowledge for you and your website, but it can also give you some great inspiration for your blog. Look at landing pages (this can be found under Behaviour > Site Content) to see what your most popular brands and categories are and use these as a basis for your ideas. You could also look at site search (Behaviour > Site Search > Search Terms) and see what people are searching for on your site. You could even look at your top selling products and create a ‘Product In Focus’ post that includes in-depth information about the product.
#4 Locate Industry Trends
Take a look at what is currently trending in your industry or any events that are happening that are relevant to your field. Keeping your blog up to date with the latest news is important when creating relevant content and adding current events will give your readers a source of information that they know they can keep coming back to for the latest industry info. You could also monitor conversations on social media that relate to your business and use these as topics for your blog posts.
#5 Answer Questions
Influencer marketing is becoming more and more apparent in the world of SEO. Becoming an influence in your industry gives your site the right kind of content it needs to succeed. To do this, your blog needs to become a high quality source of information for a particular field of interest. If you find that many of your customers or clients are often asking you the same questions, or there are a number of frequently asked questions related to your industry area, then you should take the opportunity to answer these in a blog post. List out some of your FAQ’s and add in-depth information relating to each. This way, your site becomes an influencing source of information for those who have these queries and your posts are more likely to be shared among others who have the same questions.
For more information on SEO or creating content for your site, take a look at our SEO for Beginners Workshop, where we offer advice and information on search engine optimisation and how you can create content to help your site succeed.