eCommerce growth threatening the high street

According to research published this week, thousands of high street retailers are being put to risk by the constant growth and technological advances in the eCommerce industry and online retailing.

Many high street retailers and even whole high street shopping areas are being put under pressure by the ability to shop safely online, as UK consumers change their shopping habits in order to save money.

It has been reported that 3,500 high streets across the UK are now considered to be at risk, since only 10% are within what retailers identify as prime locations for shopping. According to industry analyst Kurt Salmon, who conducted the research, factors such as rising costs, falling consumer spending and the obvious benefits of online shopping are causing concern for many firms.

Technological advances in payment security on eCommerce websites is also encouraging consumers to shop online, with extra measures such as 3d Secure and Verified by Visa now used in the majority of online payments.

Mr Salmon also pointed out that retailers were able to get by in more prosperous periods even if sales were slow, but in the modern market there has been a shift in costs facing high street stores and in certain cases, the sales can no longer make up the difference to a worthwhile degree.

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