A recent report has shown the massive effect eCommerce is having on the retail world after it boosted sales by almost 9% over the Christmas period in the US.
Retail sales were up during the week that included December 24th, although foot traffic was down, according to the industry group report issued yesterday. Companies with a good eCommerce website were the main benefactors as they profited from the lack of foot traffic and captilised through online sales.
Sales and online traffic tracking firm ShoperTrak reported that four of the season’s top seven days of traffic were during the week ending December 26th. ShopperTrak bases the results of the survey on a sample of about 49,650 retail stores and enclosed malls.
The boom followed a disappointing Saturday before Christmas. Holiday shoppers bought even more on Boxing Day than they did during the week leading up to Christmas revealed the report.
Spending totalled almost $8 billion on Boxing Day, which was up from the $7.8 billion last year, making it the second best shopping day of the holiday season.
The sales increase came despite a 1% year-over-year drop in foot traffic, proving that a great eCommerce website can give your business that cutting edge when it comes to sales.