The ‘Online Marketing’ Category
Twitter celebrates hitting the 500 million users mark
Posted March 7th, 2012
New figures released this week show that Twitter has reached the 500million users mark since launching in 2006.
Twitter was launched in July 2006 by Jack Dorsey and Biz Stone, as a brainstorming log, and the site now attracts 12 new accounts every second, with over 140million posts tweeted everyday!
The micro blogging site has seen huge growth online in the past year alone, and celebrates the 500 million milestone just short of it's sixth birthday.
The popularity of the site has...
Online customers found to be more loyal
Posted October 24th, 2011
According to recent research published by Unilever, eCommerce customers are up to 15% more brand loyal than high street customers.
Speaking at the IGD Online Grocery Retailing conference last week, Unilever’s eCommerce director Andy Houghton stated that people who buy goods via eCommerce websites are much more likely to remain loyal to their most regularly accessed retailer.
He also highlighted that consumers are more likely to part with their cash online, and a typical online...
Facebook revealed as important sales tool
Posted August 31st, 2011
According to research undertaken on behalf of onthebeach.co.uk, Facebook has been named as the first click in a chain of clicks which would lead to a sale.
Testing found Facebook to be the first click for seven times as many sales as it was the last. The study, and its results, go someway towards revealing exactly what role Facebook plays in advertising and more importantly, sales.
These findings highlight the importance of social media in eCommerce success, and show that while...
Research highlights the need to embrace changing email habits
Posted July 4th, 2011
Results from a recent survey have revealed that there has been an 81% growth in the viewing of email via mobile devices. The news comes as more and more consumers are using their mobiles and tablets to access their emails.
Emailing on the move has become a new way of communicating both in and out of the office. Marketers are suddenly faced with the task of adapting to this new way of messaging and peoples new email habits. This study highlights the importance of adapting email marketing...
UK online advertising spend hits £4bn
Posted June 29th, 2011
The latest research from PwC states that over £4 billion is being spent on online marketing. More and more is money is being poured into UK advertising and digital ads for online businesses.
Internet advertising grew by 12.8% according to the latest findings from leading research group PwC. Social media also saw a rise in spend, with a growth of 200% since 2010. Social networking now accounts for a quarter of time spent online in the UK, proving that the likes of Facebook and Twitter are...
