half of smartphone owners now use their devices to make their online purchases.
The leading research company for digital technology has revealed the findings with the popularity of smartphones ever increasing. More and more people are choosing to do their shopping online with the easy use of smartphone shopping apps and mobile websites.
Since June 2010 figures has grown by 20% of people buying products via smartphones, showing...
The ‘Industry News’ Category
Smartphones increase eCommerce sales
half of smartphone owners now use their devices to make their online purchases.
The leading research company for digital technology has revealed the findings with the popularity of smartphones ever increasing. More and more people are choosing to do their shopping online with the easy use of smartphone shopping apps and mobile websites.
Since June 2010 figures has grown by 20% of people buying products via smartphones, showing...
User reviews encouraging online sales
According to a leading retail expert, UK consumers are relying more and more on customer reviews and testimonials to help direct their online purchasing.
Retail consultant, Mark O'Hanlon, has said that people are no longer turning to a single source for their online information or eCommerce needs, instead people are seeking out opinions and comparing products across a variety of sites, largely thanks to social networking sites and the sharing which they encourage.
Researching before...
Shoppers use mobiles to get best deals
New research has shown that more and more consumers are using their mobile phones to browse products online before making their purchases. The number of consumers purchasing items online through a mobile device has also risen in recent months. Customers are using their smart phones to check for the best prices and deals as well as comments and reviews on the products they buy.
The latest news comes from Google and the BRM (British Retail Consortium) who have released figures showing...
Rise in online sales boosts figures for April
Recent figures from the IMRG Capgemini e-Retail Sales Index reveal that online shopping increased during the month of April, with over £5.2 billion being spent. This is an increase of 19% when compared to the same month in 2010.
Capgemini has predicted that the sales boost is a result from the recent bank holidays and pleasant weather which the UK saw during April, stating that this was the cause of the significant boost in shopping figures online.
Clothing sales were up by 32%, due...


