A number of UK etailers have announced tremendous Christmas trade. In particular, Boxing Day is being reported as the busiest day in 2010 for eCommerce with visits to websites 12% higher than pre-Christmas traffic peaks, according to Experian Hitwise.
Clothing retailer Next enjoyed a significant rise in its recent online trade, which has pushed its year-on-year online and catalogue sales up by 8.7% and helped the UK business to reach its profit targets despite its high street sales...
The ‘e-Commerce’ Category
Online sales soar for etailers
Posted January 6th, 2011
A number of UK etailers have announced tremendous Christmas trade. In particular, Boxing Day is being reported as the busiest day in 2010 for eCommerce with visits to websites 12% higher than pre-Christmas traffic peaks, according to Experian Hitwise.
Clothing retailer Next enjoyed a significant rise in its recent online trade, which has pushed its year-on-year online and catalogue sales up by 8.7% and helped the UK business to reach its profit targets despite its high street sales...
Stand out PPC
Posted January 4th, 2011
One of the main challenges within professional PPC management is trying to ensure that your ads stand out from those of your competitors, and although strategies to support this may have been very limited in the past, Google has now introduced ad extensions which makes it much easier to diversify your ads and help them gain the interest you're looking for.
There are four possible extensions that can be used - Sitelink Extensions, Location Extensions, Phone Extensions and Product...
eTail Webstores
Posted January 1st, 2011
Etail webstores are more commonly known as online stores or ecommerce websites. Etail (sometimes hyphenated as e-tail or e-tailoring) is a definition derived from "e-mail", the term used for electronic mail and refers to electronic retail (or online retail usually via an ecommerce store). An etail webstore is just another term for a website that sells products online.
There are obvious benefits to having an etail webstore rather than a physical store (such as reduced overheads) but in...
Merry Clickmas!
Posted December 23rd, 2010
A record £153million is expected to be spent online this Christmas Day, according to analysis from the Interactive Media in Retail Group (IMRG).
With many high street giants starting their seasonal sales as the clock ticks past midnight on Christmas morning, it's anticipated that shoppers will be turning to the Internet in the hope of picking up bargains and items that may have been missed on the high street due to the recent period of bad weather.
In a trend that has already been...
Shoppers go online during cold weather
Posted December 9th, 2010
High street sales dropped significantly last week due to the bout of cold weather, while internet sales began their pre-Christmas surge, according to a recent survey - so the snow hasn't been a hindrance for everyone!
According to the research, commissioned by Experian FootFall, the drop in shoppers on the high street was most significant in parts of the UK with the heaviest snowfall, with Scotland down 27%, the North East of England down 38% and the Yorkshire and the Humber region down...
