They say first impressions are everything – and this couldn’t be more true with an eCommerce website.
On the web, perception is everything - statistics show that within five seconds of arriving at your website a user will make a choice about your company, instantly making assumptions about the quality of your products and services depending on the design aesthetics of your website.
Your website needs to be friendly, informative, and easy to communicate with in order to convert...
The ‘e-Commerce’ Category
You had me at hello…
Posted January 25th, 2012
They say first impressions are everything – and this couldn’t be more true with an eCommerce website.
On the web, perception is everything - statistics show that within five seconds of arriving at your website a user will make a choice about your company, instantly making assumptions about the quality of your products and services depending on the design aesthetics of your website.
Your website needs to be friendly, informative, and easy to communicate with in order to convert...
2012 – the year of the tablet computer
Posted January 10th, 2012
The iPad has been one of the most sort after accessories in recent years, and research has shown that this trend is going to become even bigger in 2012, with eCommerce services predicted to be utilised on a wide range of tablets in the next 12 months.
According to a report published recently by Logan Tod and Co. more than 14% of consumers had used a tablet device to shop online over the Christmas period, compared with 7% in 2010. The eCommerce industry is predicted to expand once again in...
Boxing Day a huge hit for online spending
Posted December 29th, 2011
It was a record breaking Boxing Day this year online, with a massive 13 million hours spent shopping online on 26th Decemeber 2011.
It was reported last week that Boxing Day attracted the most number of online shoppers in the UK, with visitor numbers reaching a whopping 96m.
This figure is up 19.5% compared with 26th December 2010, when 80.5m visits were recorded online. Experian Hitwise, who conducted the research, said that these figured indicate that Boxing Day 2011 was the single...
Arcadia reports online boost of 27%
Posted December 1st, 2011
Arcadia, the fashion group behind the likes of Topshop, Miss Selfridge, Burton and Topman, has reported a boost in online sales by 27% when compared to the same period in 2010.
Although this positive news  has come at a time with many retailers reporting a growth in sales, at the same time Acardia has also revealed that profits slumped 38% to £133m in the 12 months leading up to September 2011, and as a result of this is planning to close around 10% of its bricks stores in the coming...
Mobile sales continue to climb in Q2
Posted November 14th, 2011
IMRG have released new statistics which show that the average sales via moble has jumped from 0.4% at the beginning of 2010 to 3.3% in Q2 of 2011.
This shows that consumer confidence in mobile commerce is continuing to grow, as technology becomes more sophisticated and more retailers choose to invest in a mCommerce platform for their business. The percentage of visits via mobile is also increasing, from an average of 1.4% in Q1 2010/11 to 7% in the latest quarter. The rate of mobile...
