ASOS and Mulberry report healthy rise in online sales

Latest figures have revealed that sales have grown by 45% at fashion giant ASOS, bringing the figures £196.3m in the third quarter of its financial year, compared with the same time last year.

ASOS reported that UK sales alone were up by 39% to £64.3m however the strongest growth of all came from overseas customers, where a 59% lift in US sales and a 56% boost to EU sales helped international sales to grow by 48% in the three months to 31st May 31 2013, compared to the same time in 2012.

Various factors have said to have been a push in these figures, including the change in weather, the addition of various new brands to the site and the launch of the Russian website.

Chief executive Nick Robertson said UK customers had responded to investment in lower prices, while international sales now accounted for 67% of total retail sales. “We continue to see stronger growth in those countries where we have dedicated websites and in-country teams, notably in the US, France, Germany and Australia,” he said.

Dan Coen, director at advisory and restructuring firm Zolfo Cooper, said: “ASOS is now an international trailblazer for eCommerce. The brand continues to reap the rewards of giving its young target consumers the latest fashion trends via convenient channels. The recent tie-up with affordable chain Primark will only help to cement ASOS’ dominant position amongst its target demographic.201

These latest results show the success achievable by conquering international markets. Ecommerce is a global trend and a platform for UK retailers to expand abroad quickly, whilst keeping up to date with the latest consumer habits.”

The news was followed by luxury brand Mulberry’s announcement that the company’s online sales were up by 21%. Reporting full-year results this week, luxury fashion brand Mulberry said its online sales were up by 21% to £17.6m in the year to March 31, and now accounted for 11% of group sales. That helped its total retail sales to grow by 8% to £107.2m in the year, with UK sales alone up by 6% to £86.9m. International sales also grew, up by 20% to £15.4m in the year.

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