Many recent published research papers into the use of mCommerce have highlighted the forecasted increase in usage over the next three years, and supermarket chain Asda are bucking this trend by aiming to double grocery sales sales made via mobile devices in the next six months.
The company is planning to introduce a number of new strategies in order to achieve this huge growth, including the introduction of a revamped digital platform. Currently around 6% of the supermarket chain’s grocery orders are placed via mobile devices and it expects this to reach 12% by the end of 2012.
The retailer is planning to launch an iPad app in the next 12 months, following the launch of its iPhone and Android apps in 2012. Asda’s iPhone app has been downloaded by over 500,000 customers in the past six months and its new Android app has attracted 75,000 downloads in just one month.
Judith McKenna, Asda’s chief operating officer, says: “Gone are the days when we could label a customer as either a traditional or a dotcom shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss. As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.
“In addition social media is changing the way that we interact with our customers. Our Facebook fans are the most engaged in retail globally, which means the conversations we are having are equivalent to word of mouth wildfire. This is beginning to make a real difference to our business, in terms of what we sell and how we sell it.”
mCommerce is becoming increasingly popular due to the innovative smartphone technology coupled with the launch of tablet computers such as the iPad. Here at Visualsoft we offer a range of mCommerce solutions suitable for all business types and sizes, giving you complete freedom to choose the right platform for you and your business.
For more info contact one of the team today here, via our website.