80% of consumers say shopping online is cheaper

Research published by comparison site Shopping.com has revealed that 80% of the respondents questioned agreed that the best deals are to be found online.

Of the 1360 people surveyed, 80% said that they would regularly search online for the best prices, with 91% reporting that they preferred online shopping to venturing out to the high street. Of the 91%, 40% cited that is was due to the hatred of queues, and 41% stated that there was a much better choice online.

Russ Carroll, UK Managing Director of Shopping.com, said: “The value offered by shopping online is borne out in our survey results.” He added: “It’s interesting to see that more than one in ten people have shopped using their mobile phone, a figure that will only grow as more and more people have smartphones with data included in their phone tariffs.”

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