A lot of thought and planning goes into building a creative team. It’s just as important to get the right blend of personalities in a team as it is having the combined skill set. We’ve found the following personalities are essential for an effective collaborative design team…
1. The Straight Talker
Open, honest and direct. Critique is key when producing great designs. The Straight Talker will tell you when something looks good, but will be frank with you if it doesn’t. Where other colleagues may sugar coat their feedback the Straight Talker believes honesty is the best policy regardless of hurting feelings.
Why you need them: Constructive critique are key to getting great design work out the door. Sometimes design teams can dance around the subject of feedback and letting things slip through that might not be at the required standard. The Straight Talker makes it less likely that the team will develop bad critique habits and prevents a decrease in the standard of work produced.
2. The Perfectionist
With a meticulous attention to detail, no pixel can be out of place or unsightly. The Perfectionist can spot a double spacing issue from across the room, they lie awake at night sweating over typeface choices and font sizes. They’ll spot the things that no one else will.
Why you need them: Things can get chaotic over the course of a project and the attention to detail can get sloppy. The Perfectionist is there to keep the team on track and save anyone else the joy of spotting a dreaded typo.
3. The Fantasist
Forever dreaming up new ways and ideas. They bring creative energy and excitement to the table, inspiring others to push the boundaries and think outside the box. A forward thinker who sets trends, they’ve got their finger on the pulse with everything that’s happening in the design industry.
Why you need them: They keep the team excited and the creativity flowing – the more you can keep people excited and inspired the stronger their creative output. While a lot of ideas may be absurd, the Fantasist brings a positive injection of creative energy.
4. The Logician
Problem solving and creative solutions is what they were born to do. They have the ability to think strategically in high pressure situations. They are reliable, dedicated and level headed, with a killer instinct for cutting to the heart of a problem. They put as much thought into the mechanics of a project as they do the aesthetics.
Why you need them: During a project it is inevitable that at least one element is going to go wrong. Files get accidentally erased, scope is lost and deadlines shift. If not addressed quickly, these errors can completely derail a project from the track. However, if you’ve got a Logician on your team, you can rest easy in the confidence that they will bring it all back together with a smooth and effortless finish.
5. The Steam Train
A real grafter who loves the nitty gritty. Head down, earphones in, and they’re in the zone. A whizz in Photoshop, they know all the shortcuts and have streamlined their processes to the max. They’re very content just churning through work. The Steam Train is essential when coping with heavy workloads.
Why you need them: Most of the time you can’t escape the fact that there’s a lot to be done. It could be that you have to create a ton of content images to fit a new design, or you decided to make an amendment that now requires translating to all your templates across all your breakpoints. This is the Steam Train’s area of expertise – just set them off on the track in the right direction and let ’em get on with it.
6. The Politician
Spends more time in meetings than in Photoshop but they manage the team workflow whilst shielding them from outside pressures. There’s clients to satisfy, deadlines to hit, expectations to manage and a creative vision to uphold. They’re the glue that holds it all together.
The design process is a long-winded and messy business. There are clients to satisfy, a creative vision and standard to maintain, deadlines to hit and expectations to fulfill. The Politician knows the field and his players and is confident at navigating the team through the process smoothly. Without them, great design may never make it to the end of the process.