December 2014 saw 28% more transactions each day when compared to 2013, according to a report by Postcode Anywhere.
The report also found that 25% more transactions were processed online on Christmas Day 2014 compared to 2013.
These statistics follow the trend reported by many retailers, including the likes of Debenhams which saw sales increase by 4.9% in the four weeks leading up to 10 January as it benefited from it’s Christmas marketing campaign. Online orders on Black Friday itself surged by 125%.
Jamie Turner, CTO and co-founder of Postcode Anywhere, commented: ‘’Over the Christmas shopping period, our data showed that more shoppers than ever were logging on to secure the best bargains. Black Friday was the busiest ecommerce shopping day on record and records continued to fall throughout December after this initial peak.
“High levels of shopping activity throughout December could have led to fears that the British public was shopped out by the time that Christmas came around. However, it appears shoppers still have the appetite to make the most of the Boxing Day sales, with many even logging on to grab a deal during Christmas Day itself. Securing the best deals seems to have had much more of an appeal than Christmas TV or turkey leftovers with 25% increase in online shoppers compared to last year. As retailers continue to offer more deals there is no indication that numbers will begin to dwindle as we head towards the New Year”.
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