The Office for National Statistics released the figures this week, which recorded average weekly internet sales in April to be £489.0 million. As well as an increase on last year’s figures, April was also up on the previous month when an average of £485.4m was spent each week. Online sales accounted for 8.5% of all retail sales in the month.
With Easter bank holidays taking place in April, consumers had plenty of opportunities to shop online, especially with the dull weather outside, with the rainfall and cloudy skies failing to encourage consumers to get out and about and spend their cash.
Unfortunately the high street didn’t report optimistic figures similar to those online throughout April, with sales dropping by around 3% last month. The ease of ordering online and fast, efficient delivery turned out to be a choice for many consumers.
BRC spokesperson, Stephen Robertson, said ‘many retailers are expecting positive performance in 2012, largely due to the celebratory atmosphere generated by the Olympics and the Jubilee celebrations prior to it’.
With the weather getting better and a need for new Summer wardrobes, DIY equipment and homeware for the bank holidays in June, the growth in online retailing is sure to increase further in the coming months.
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