2012 – the year of the tablet computer

The iPad has been one of the most sort after accessories in recent years, and research has shown that this trend is going to become even bigger in 2012, with eCommerce services predicted to be utilised on a wide range of tablets in the next 12 months.

According to a report published recently by Logan Tod and Co. more than 14% of consumers had used a tablet device to shop online over the Christmas period, compared with 7% in 2010. The eCommerce industry is predicted to expand once again in 2012, with sales due to grow by up to 22% as retailers benefit from the constantly increasing popularity of mobile devices, tablets and PCs.

All retailers could benefit from an improved sales outlook for the end of this year, as over a quarter of the 1000 respondents said that they are planning to spend money on bigger items before the end of 2012.

The survey also found that only 9 percent of online shoppers have a tablet PC, which means Tablet PC has great potential in the field of e-commerce, with 50% already using their tablet PC’s to shop for items on eCommerce websites.
Matthew Tod, spokesperson for Logan Tod and Co, said ‘m-commerce has really matured in recent months, and retailers who are embracing a multichannel approach to shopping  deserve to be praised, as the actions are made in order to cling onto growth in a market that is turning sour for some of the less forward-thinking firms.

He also pointed out that the retailers would need to take into account the rise of the tablet when developing their mCommerce strategies this year, because the increased screen size and variety of different inputs means that people will be using them in a different way when they shop online, when you compare them to the current crop of smartphone technology.

Here at Visualsoft we offer a range of eCommerce and mCommerce services for your online business. We can design, develop and market eCommerce websites, as well as bespoke mCommerce websites which are developed primarily for use on smart phones. For more information contact the Visualsoft team today on 01642 633604.

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