This shows that consumer confidence in mobile commerce is continuing to grow, as technology becomes more sophisticated and more retailers choose to invest in a mCommerce platform for their business. The percentage of visits via mobile is also increasing, from an average of 1.4% in Q1 2010/11 to 7% in the latest quarter. The rate of mobile visits is as high as 12% for some retailers.
These findings are the result of a new tracking initiative launched by IMRG, which has highlighted some interesting insights into the development of consumer behaviour on the internet, which tracks over 40 key performance indicators across 7 categories.
In a positive sign that online retailers are becoming more engaging for consumers, both checkout and basket abandonment rates have dropped over the last six quarters, from 37% to 32% and 63% to 59% respectively.
Similarly, research conducted by Gartner recently has shown that worldwide smart phone sales are continuing to soar, with worldwide sales for new mobile smart phones equating for 25% of the 438.7 million mobile phones sold worldwide in Q2.
David J Smith, Chief Marketing & Communications Officer at IMRG, commented on the findings, saying “Mobile has been discussed for a while now as an important channel for retailers to engage through, and with some retailers having up to 12% of their traffic coming through that channel, its popularity among consumers is clear. The Quarterly Index provides invaluable data for retailers that can greatly assist with spend decisions, for example revealing the best periods in the year for ROI and how your bounce rates compare with your competitors. This Index is open to retailers of all sizes and sectors and can perform an important role in helping to shape marketing strategies.”
With mobile commerce continuing to grow at a fast pace, now is the time to invest in a mobile platform for your business. Here at Visualsoft we have a range of services available to online retailers including eCommerce website design and development, mCommerce development and tailored online marketing services. Get in touch with one of the team today to see how Visualsoft could help your business succeed online.