Etail webstores are more commonly known as online stores or ecommerce websites. Etail (sometimes hyphenated as e-tail or e-tailoring) is a definition derived from “e-mail“, the term used for electronic mail and refers to electronic retail (or online retail usually via an ecommerce store). An etail webstore is just another term for a website that sells products online.
There are obvious benefits to having an etail webstore rather than a physical store (such as reduced overheads) but in order to have a successful etail webstore it is vital that you consider traditional retail rules and adopt them online in your etail webstore. You will need to setup cross-selling, up-selling, customer service tools and an optimised checkout process to ensure maximum conversions and return on investment.
Our expertise in website design will ensure that your etail webstore rises above the competition from the moment a customer visits your web page. Having worked with some of the biggest names in the fashion industry and beyond we are perfectly suited to build the best possible solution for your etail webstore that is tailored specifically to your business.
You will also need to market and promote your etail webstore, through both SEO (search engine optimisation) and paid for marketing. In order to truly SEO etail webstores you will need to use the services of an SEO specialist, with so many companies claiming to specialise in etail webstore SEO it is vital that you ask for examples of their success, request a free SEO appraisal (which most will SEO specialists provide if they are genuine and provide a quality service) and most importantly request a fully itemised breakdown of the SEO work they intend to carry out on a monthly basis for your etail webstore.
For more information on online marketing for your business or any of our eCommerce Solutions please contact Visualsoft e-Commerce today on 0870 766 1092.