According to a new report, users only have a 50% chance of finding what they want from a website’s search facility, which shows that there is much room for improvement.
Econsultancy’s Site Search Report, which was published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their area as they appreciate the value and benefits of effective site search.
Site search is vital to customers who prefer not to navigate and browse through a...
2010
Utilising search facility
Posted August 3rd, 2010
According to a new report, users only have a 50% chance of finding what they want from a website’s search facility, which shows that there is much room for improvement.
Econsultancy’s Site Search Report, which was published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their area as they appreciate the value and benefits of effective site search.
Site search is vital to customers who prefer not to navigate and browse through a...
Online recommendations help boost sales
Posted August 2nd, 2010
A new survey out this week says that many more shoppers are checking online recommendations before making a purchase.
American marketing firm Cone found that 81% of consumers go online to verify recommendations. The figures revealed:
- Just over 60% research product/service information
- 55% check user reviews
- 43% search ratings websites
The importance of first impressions
Posted July 28th, 2010
With website redesign accounting for around 70% of the enquiries we receive, we already know that perception is everything. A poorly designed website can have a significant impact on how potential customers perceive your company. But, Canadian researchers have found that users form first impressions of web pages in as little as 50 milliseconds.
Take the test yourself; browse the Before & After's in our website redesign portfolio to see just how powerful online perception can be (and...
Chapmans ‘delighted’ with website redesign
Posted July 26th, 2010
Visualsoft received a big thumbs up this week from one of the North’s top destinations for home interiors.
Earlier this month we launched the brand new website for Chapmans Furniture. The website redesign included features such as newsletter system, product filters and image zoom.
Days after the completion of the website, Visualsoft were chuffed to receive a message of gratitude from Chapmans. A spokesperson for the company wrote: “John Chapman and all the staff would just like...
Massive increase in online sales revealed
Posted July 21st, 2010
Online sales in the UK rose by a massive 20% last month.
This comes on top of the 22% rise witnessed in May. These figures, released in the IMRG Capgemini e-Retail Sales Index, mean that the last two months has seen the biggest leap in online sales since the summer of 2008.
During the first half of this year alone, the UK has spent a healthy £26.2 billion online, with June experiencing £4.4 billion spent in online sales, a 15% increase compared to the same month last...
