If you are having an eCommerce website built it is likely that you will hear the term meta tag. But what are meta tags and what do they do?
Meta tags are instructions that are written into the HTML coding behind your website. A good way to see a meta tag at work is to take a look at the top line of your website browser and you will see the description of your website. This is the meta-title.
This is also the text that people will see when they do a Google search. Not realising the importance of this, too many websites waste this title with a simple “welcome to” or other greeting when it should actually be utilised to properly describe what your website is about and what services and products you provide. It is important to define you primary, secondary and tertiary key phrases for each and every page, this helps to define the narrow focus for the search engines.
Search Engine spiders use the meta-title to help identify what your site is about and then index it accordingly so that users can find it. Each page within your website should have unique meta data, in order to define the narrow focus and help build the page relevance or desired key phrase density.
The remaining meta data, the meta description and the meta keywords, are the first available instances which allow you to build on your desired key phrase relevance. A 250 character limit for the meta description is normally the optimum, and the primary focus for the content is to satisfy the search engines. Although Google have devalued the meta keywords, due to past keyword abuse, it is still best practice to ensure these are completed. The other search engines such as Yahoo and Bing will still include them within their algorithm, and as they account for the remaining 20% of search traffic, the key words should not be ignored.
Why not click onto Google now and see what meta data your business home page has.
Visualsoft have an Online Marketing team that specialises in SEO for all of our clients who we build websites for. Feel free to contact us today to see what we can do for your website.
Tags: Ecommerce, eCommerce site, eCommerce website, online marketing, Visualsoft
