Findings from a recent survey show that many small businesses in the UK are failing to make the most of their online presence.
In fact, 47% of SME websites studied have either very basic or no SEO work at all. This is just one of the findings from the State of UK Business Websites 2010 study, which was carried out by Analytics SEO and commissioned by Thomson Local.
1,001 SME websites were studied and were compared against a range of SEO criteria, including indexing in search engines...
August, 2010
Lack of SEO could prove costly
Posted August 3rd, 2010
Findings from a recent survey show that many small businesses in the UK are failing to make the most of their online presence.
In fact, 47% of SME websites studied have either very basic or no SEO work at all. This is just one of the findings from the State of UK Business Websites 2010 study, which was carried out by Analytics SEO and commissioned by Thomson Local.
1,001 SME websites were studied and were compared against a range of SEO criteria, including indexing in search engines...
Utilising search facility
Posted August 3rd, 2010
According to a new report, users only have a 50% chance of finding what they want from a website’s search facility, which shows that there is much room for improvement.
Econsultancy’s Site Search Report, which was published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their area as they appreciate the value and benefits of effective site search.
Site search is vital to customers who prefer not to navigate and browse through a...
Online recommendations help boost sales
Posted August 2nd, 2010
A new survey out this week says that many more shoppers are checking online recommendations before making a purchase.
American marketing firm Cone found that 81% of consumers go online to verify recommendations. The figures revealed:
- Just over 60% research product/service information
- 55% check user reviews
- 43% search ratings websites
