With website redesign accounting for around 70% of the enquiries we receive, we already know that perception is everything. A poorly designed website can have a significant impact on how potential customers perceive your company. But, Canadian researchers have found that users form first impressions of web pages in as little as 50 milliseconds.
Take the test yourself; browse the Before & After's in our website redesign portfolio to see just how powerful online perception can be (and...
July, 2010
The importance of first impressions
Posted July 28th, 2010
With website redesign accounting for around 70% of the enquiries we receive, we already know that perception is everything. A poorly designed website can have a significant impact on how potential customers perceive your company. But, Canadian researchers have found that users form first impressions of web pages in as little as 50 milliseconds.
Take the test yourself; browse the Before & After's in our website redesign portfolio to see just how powerful online perception can be (and...
Chapmans ‘delighted’ with website redesign
Posted July 26th, 2010
Visualsoft received a big thumbs up this week from one of the North’s top destinations for home interiors.
Earlier this month we launched the brand new website for Chapmans Furniture. The website redesign included features such as newsletter system, product filters and image zoom.
Days after the completion of the website, Visualsoft were chuffed to receive a message of gratitude from Chapmans. A spokesperson for the company wrote: “John Chapman and all the staff would just like...
Massive increase in online sales revealed
Posted July 21st, 2010
Online sales in the UK rose by a massive 20% last month.
This comes on top of the 22% rise witnessed in May. These figures, released in the IMRG Capgemini e-Retail Sales Index, mean that the last two months has seen the biggest leap in online sales since the summer of 2008.
During the first half of this year alone, the UK has spent a healthy £26.2 billion online, with June experiencing £4.4 billion spent in online sales, a 15% increase compared to the same month last...Online marketing continues to rise
Posted July 21st, 2010
Local merchants are becoming more web savvy in a bid to increase their customers, despite many still being worried about the economy.
A survey, courtesy of Merchant Circle, asked 10,000 local merchants about their confidence in the economy. Many asked were concerned about their businesses, but research results showed that bosses were increasingly turning to social media and using it as a free online marketing tool.
Facebook and Google are the most popular tools of social media...
Web takes “central role” for marketing strategies
Posted July 20th, 2010
According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
