Product filters provide shoppers on eCommerce sites a speedy way of finding exactly what they’re looking for, and ultimately improve the shopping experience. Filters can be used for different fields including price, brands and size, and the filters work by allowing the user the opportunity to choose from a drop-down box to filter the products that are displayed.
An example of using a product filter by price, is to limit the products to ones between £25 and £50. This could reduce the number of products from 200 down to a page of 8, enhancing the shopping experience for the customer and letting them find the product they are looking for (at the right price) in as few clicks as possible.
Product filters can be found on the biggest and best online stores on the Web, so if you’d like to be one of them, get in touch with Visualsoft today to find out more.
