The newsletter subscription feature describes the functionality and the way that visitors to your website can subscribe/unsubscribe from your newsletter.
The newsletter subscription feature needs to be designed to perfectly fit into your site and positioned so that it attracts as many people as possible to sign up for your newsletter. Once the user has signed up and given their email address, a confirmation screen is shown and an email is sent to confirm the subscription.
Crucially, the user can also sign up for the newsletter from more than one location, including any contact page or throughout the sales process.
