Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. This tool allows web owners to run an analysis of where the visitors came from, how long they stayed on the website and on what page they left.
This incredible tool lets you define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using Google Analytics, marketers can determine which ads are performing, and which are not, as well as finding unexpected sources of quality visitors.
At Visualsoft, we highly recommend integrating Google Analytics with each and every site we work on, working closely with you to interpret the results in order to increase the return from the website.
