We create a custom 404 page to help keep people on a website rather than returning to the search engine results page when a page cannot be found. A custom 404 page helps increase user retention and lowers site bounce rates.
A 404 page is a term given to a page when it cannot be found on a website; it’s commonly referred to as “Page Cannot Be Found”. Technically it is a HTTP response given from a web server to indicate that the request was received by the server but the resource or page could not be found on the server.
We have developed various custom 404 page solutions so that rather than return an error message on the screen, the message that the page cannot be found is still displayed, but also a page containing content that the system thinks the user was actually searching for.