A brand profiles feature (or Manufacturer profiles feature) enables e-tailers to add descriptions of key brands on their eCommerce website, which enhances usability and also helps with search engine optimisation (SEO). Including brand profiles on your website allows potential customers to learn more about what you’re offering, and encourages customer confidence in the quality of your product which can result in greater conversions.
Brand profiles are also a great way to improve the search engine optimisation of your eCommerce site,as they increase the level of content on your site and every brand profile page you create, which creates links directly to relevant products, is in itself another optimised page on your site – very Google friendly!
Tags: access associated products, brand profile feature, Brand Profiles, greater conversions, Manufacturer profiles feature, quality of products, Search Engine Optimisation, SEO, smooth navigation, usability
