Head of CRO

Newcastle, Teesside

We're on the lookout for an experienced Head of Conversion Rate Optimisation to oversee and evolve our existing CRO offering. This is a fantastic opportunity for the right person to be part of an award-winning agency and one of the top places to work in the North East - as certified by The Journal.

Based from either our Teesside or Newcastle office, the successful candidate will take ownership of our conversion rate optimisation service and current CRO team.

Reporting to the Head of Digital, you will have significant experience of driving conversion performance across ecommerce and non ecommerce websites using a variety of tools and personal knowledge.

It's a really exciting time here at Visualsoft as we approach our 20th year in business and embark on the next phase of our ambitious growth journey.

We're ecommerce experts, we know what works. We use vision, creativity and expertise to grow businesses online and drive commercial success across multiple solutions which offers the ultimate shopping experience to customers. This is an ideal opportunity to be involved in turning your efforts into real business benefits and we will be looking for someone who is keen to work in an environment where fast pace and change management are key factors.

Sound good? Discover more and apply today...

Department: CRO
Salary: Competitive, dependent on experience + Visualsoft Benefits Package
Employment Basis: Full-time with the use of flexitime - KPIs will be used to measure outputs
Location: Newcastle, Teesside
Deadline: 30th April 2018
Referral Bounty: £500 ?

Duties & Responsibilities

Team leadership: The new Head of CRO will manage, educate and grow the current CRO team to ensure that the service offering is constantly evolving and at the forefront of new findings within the industry. The successful candidate will also be required to create a CRO roadmap and development strategy to ensure our offering is innovative and proactive.

Commercial: Take overall responsibility for commercial growth of the department, monitor and improve efficiency and budgets with the department, and have a vested interested in client growth and retention.

People Development: Lead and inspire the CRO team and inspire others within the company, facilitating progression and success. Set targets and monitor performance of individuals constantly educating and transferring knowledge.

Team Collaboration: Work with existing digital marketing teams to contribute to client success. Working together as part of a larger client strategy campaign is key and should also increase CRO knowledge across the wider company.

Business Growth: The Head of CRO will be required to participate in pitches when needed, and produce proposals and pitch documents that inspire prospects to work with us. Appearances at industry events and award ceremonies may also be required as part of this role.

Skills & Experience

  • Google Analytics qualification
  • 3 years+ experience in a digital leadership role
  • Agency experience with exposure to eCommerce
  • Excellent knowledge of CRO and proficiency in using web analytics tools
  • Experience of successful people management

There are also a few prerequisites for this particular role:

The Visualsoft team is the perfect combination, if you ask us. Team members are talented, ambitious, motivated, expert and a whole lot of fun, and we want someone who can join the team and be part of our fantastic culture. We're looking for a brilliant individual who wants to succeed within an established business, challenge the conventional and inject new life into our CRO offering.

Some other prerequisites of the role include:

  • Genuine digital experience within conversion rate optimisation.
  • Client-facing experience at a senior level, with the ability to direct the way, problem-solve and diffuse tensions when needed
  • Passion for digital and an ambition to drive an industry-leading digital offering.
  • An analytical and strategic thinker with the ability to plan effectively and stick to it, but also able to react well to pressure and unforeseen challenges.
  • Outstanding communication skills across all levels, externally and internally.
  • Commercially astute with knowledge of improving efficiency without implicating client experience.
  • A strong collaborator who can work with internal teams to achieve mutual goals.

You may have previously worked in the following capacities: Conversion Analyst, UX Manager, UX Consultant, Ecommerce UX Consultant, Conversion Rate Optimisation Analyst, CRO Manager, Head of CRO, Senior CRO Analyst


We offer a competitive salary, a great working environment, and outstanding benefits including:

  • Competitive basic salary
  • Unlimited holiday
  • Fully flexible working
  • Free breakfast, fruit & protein shakes
  • Discounts across our brands
  • Regular team social events
  • Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.

A little formality... by applying you implicitly consent to us processing your personal data for review for this vacancy only.

How to Apply:

Fill out the form below and add your current CV and a cover letter. We think the cover letter is so important, so use it to give us your best elevator pitch! Share your expertise and experience and tell us why you're the perfect fit for our team!

We regret that, due to high competition for roles at Visualsoft, we are only able to contact successful candidates. If you don't hear from a member of our team within 28 working days of submission, you have not been successful on this occasion.

Apply now

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