Behavioural Display Marketing
With new advertising avenues popping up every day, it is becoming more pertinent than ever to evaluate which types of online advertising perform best.
What is ‘Behavioural Display Marketing’?
The concept is very simple: display an advert in relation to the individual navigational behaviour of Internet users. So, rather than displaying adverts in relation to the content of a web page you are visiting (this is known as contextual targeting), behavioural targeting will evaluate your navigational behaviour up to that point and judge what type of advert would be more effective (it may not be related to the site you are currently on).
Through years of experience we have learned that the majority of Internet users find ads less intrusive when they are more suited to their personal interests or needs. At Visualsoft, we provide online marketing services that work. In fact, we completely manage many of our clients’ marketing campaigns, providing a great return on investment. Get in touch with one of our marketing experts today for a free consultation.