Understanding how your website functions, who visits, and when they visit is the key to a successful online business. There is a natural ceiling that every eTailer will reach when they canít increase their site conversion rate without a better level of understanding of how their website functions - this is when you need advanced analytics.
We use Omniture SiteCatalyst to provide actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their website, determining where visitors are navigation away from their site, and identifying critical success metrics for online marketing campaigns.
Advanced data capture and segmentation, with the ability to create custom reports built specifically around your business needs are the key features that set this advanced analytics solution apart from the entry-level analytic packages.